Budget for Videos in 2015
Budget Now for Video Production Next Year Consider the impact of video optimization on your overall content efforts and search results. Besides creating in-depth articles, video optimization makes the...
View ArticleHow Often Should a Company Publish Blog Posts?
A blog can feel like a hungry monster, always demanding more and more content to gobble up and spit out. Yes, it’s needy, but the results that a well-tended to blog can produce for your brand and...
View ArticleWhat Do Writers Charge for Writing Product Descriptions?
Quite literally, your product descriptions have the power to make or break a sale. Think about everything you consider when purchasing something online. You likely judge the product based upon its...
View ArticleWhy Some Marketers Say Written Content Trumps Visual
Both words and visuals tell a story, invoke feeling, and deliver a message to the viewer. When marketing in the age of social media images and videos become the platform to share the company’s message...
View ArticleWhat are the Best Days to Post to Different Pinterest Boards?
One might think that the most popular categories on Pinterest dominate views every single day of the week. However, a recent blog published by Pinterest shows that this simply isn’t true. In fact, the...
View ArticleHow to Create a Successful B2B Social Media Strategy
For many businesses, the main emphasis of their social media strategy is to connect with potential customers. The content, images and links they share are aimed at appealing to this type of audience....
View ArticleSocial Media Marketing Statistics 2015 – Spending Up
There is so much content to digest these days that yours could get lost in the noise. What should your strategy be in 2015? It should include social media. You can build a great site and support it...
View ArticleAre Duplicate Title Tags Now Obsolete to Google’s Algorithm?
There seems to be confusion surrounding Barry Schwartz’s post, “Google: Duplicate Titles Is Not A Panda Search Quality Issue” which was written February 13, 2015 and based on a Hangout interview with...
View ArticleChurch Marketing- Invest in Retargeting?
A couple of us met with members of a small web team from a community church the other day to discuss church marketing, content creation, and SEO strategies. Through our conversation, we discovered...
View ArticleTen Content Writing Best Practices
Let’s take a look at ten content writing best practices that are simple and straightforward, but very important. Content writing is a powerful and effective marketing tool for all businesses and...
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